Mikaela Aitken
Writer, Editor & Strategist
The project and strategy things ︎

Beyond the realm of media, here’s a quick look at how Mikaela applies her expertise in culture, econmic development, urbanism and powerful communication to work as a consultant and strategist – across private industry and government.

︎Vivid Sydney 2019: speaker on the How Millennials Will Destroy and Save Us panel, chatting about the future of work, cutting-edge culture, the urban realm, and what Millennials are excited by and worried about for the years to come 

︎South East Queensland Council of Mayors: conduct interview-led research to then develop a regional approach to foreign direct investment attraction that leverages off the 2032 Brisbane Olympic and Paralympic Games

︎Queensland Government: develop and implement an external marcomms strategy for a national awareness campaign; refresh social media approaches and produce succinct campaigns; and conduct a web content audit and provide recommendations for an information architecture refresh

︎Howard Smith Wharves: develop and submit a successful government grant application for the Howard Smith Wharves River Terminal. This AU$7 million project will add a charter and private river terminal to a centrally-located dining and cultural precinct in Brisbane

︎The Star Entertainment Group (Chow Tai Fook Enterprises and Far East Consortium): consult and edit reports titled Destination Strategies, Business Event Strategies, and Major Event & Precinct Strategies for Star Entertainment’s new development at Queen’s Wharf Brisbane

︎Lendlease: strategise and write a city-changing precinct proposal in a bid to win a Cross River Rail government tender for the redevelopment of a major transport hub in Brisbane

︎Walker Corporation: strategise best practice plans for a proposed seaside community development and write collateral for stakeholder engagement

︎Queensland Museum and The Big Pineapple: assist the shaping of ideas to refresh important Queensland attractions